DigitLyft Privacy Policy

1. Introduction

DigitLyft (“we,” “us,” or “our”) respects your privacy and complies with:

Scope: This policy applies to all users of digitlyft.com and our services.

A. Personal Data

Identifiers: Name, email, phone, business address.
Commercial Data: Payment details (processed securely via PCI-compliant vendors like Stripe/PayPal).
Sensitive Data (if collected): Only with explicit consent (e.g., tax IDs for contracts).

B. Automated Data

Cookies: Essential (session cookies), analytics (Google Analytics), and marketing (Facebook Pixel).
Device/Usage Data: IP address, browser type, pages visited (via log files).

Purpose	Legal Basis
Service delivery	Contractual necessity
Marketing communications	Consent (opt-in via unchecked box)
Fraud prevention	Legal obligation
Analytics	Legitimate interest (anonymized)

We do not sell personal data but may share with:

Service Providers: Payment processors, CRM tools (e.g., HubSpot), cloud hosts (AWS/Google Cloud).
Legal Compliance: If required by law (e.g., court order).
Business Transfers: In case of merger/acquisition (users will be notified).

Access/Portability: Request a copy of your data in a machine-readable format.
Correction/Deletion: Update inaccuracies or request erasure (exceptions apply)

- CCPA: “Do Not Sell or Share My Personal Information” link (footer).
- Marketing Emails: Unsubscribe link in all emails.
Withdraw Consent: Email [info@digitlyft.com].
Response Time: 30 days (or as required by law).

Security Measures: SSL encryption, regular audits, employee training.
Retention Period:
- Active clients: 3 years post-termination.
- Inquiries: 1 year if no engagement.
- Legal requirements: As mandated (e.g., tax records).

Our services are not directed at children under 16. We do not knowingly collect their data.